(hint: it’s how I blog)
I once read a helpful article by an established and successful blogger (I forget which one now) about how to blog. It was a list of advice for beginners. For whatever perverse reason, I didn’t take any of the advice. Whether from some misguided sense that I’m sui generis or just an inability to think of how to do some of it, I’ve pretty much failed.
This post will serve as a post-mortem of sorts. And maybe I’ll improve going forward. We’ll see. What did that article say? Here’s what I can remember:
Pick a theme. I don’t have a theme. Some people have cool DIY projects, or adorable kids, or some theme that attracts readers and keeps them. I honestly have nothing that I could write volumes about. Unless it’s trolling. But the internet needs an entire blog on trolling like I need an ass rash. (Which is not at all, in case that wasn’t clear.) If you’re a compelling writer or you have interesting random stories, it could work to have the theme be… your life. But then you have to be willing to share a lot about your life. Interesting stories, pictures, thoughts.
Update regularly. The blogs I like the most post 1-2 times a week. To be honest, my favorite blogs are Mormon family blogs. The regular updates make readers feel like they’re friends. A reader with an emotional attachment to your story is more likely to stay around. Plus, it’s more interesting if people comment, isn’t it? When I had a Livejournal, I remember looking at the world through a lens of “how can I tell this story on Livejournal?”
Know your audience. Me, I have no clue. I think my mom used to read. Now, it’s just people who find this through google searches on my more controversial posts. That’s fine, but I’ve had a hard time finding an appropriate voice or tone to use here. Which makes posts sporadic. If you can picture your audience (even if it’s just one person), you can pretend they’re sitting across from you and you’re telling them something. You can imagine them smiling as you tell them a story, or nodding along as you tell them something they didn’t know. It helps. Even if your audience is an imaginary person or a profile like “Older Englishmen who like to garden.”
The rest of the tips were about marketing and ways to boost viewership. Rest assured, I didn’t get involved with any of that. Monetizing a blog is a pipe dream unless you’re truly outstanding at something. Or unless you’re selling a pipe dream. Though I may be constantly judged for my lack of morality, even I have to draw the line somewhere. So I’m afraid I can’t tell you the 10 easy steps to replace your job with a blogging gig. Alas.