In defense of Abercrombie & Fitch

The internet was outraged at a few comments the CEO of A&F made in 2007 about wanting to sell his clothes to thin people. His comments fall under the category of things which are logical to think and act on, but taboo to say. Of course he wants the thin/popular kids to wear his clothes: that’s basically free marketing. But America is currently on a “love your body” and “fat acceptance” kick (understandable, given that 70% of American adults are overweight or obese) so he should’ve known it’d be naughty to say it.

Me? I’m not thin. I’m not tall. I do not, in any way, resemble an A&F model and I never have. Except maybe the hair. But still, A&F has been one of my favorite clothing brands for more than 10 years. Here’s why:

1. Soft — whatever their ethics or lack of them, the clothes they make are soft. I like the feel of their fabrics against my skin. Sometimes, they sell cashmere. And it was some of the best cashmere available at that price point.

2. Fit — I’m Asian. I don’t really have breasts. A&F makes clothes for people without breasts. Most of their tops look downright pornographic if you’re larger than a B cup.

3. Attention to detail — It isn’t only the fabric and the cut, but even the tiniest details like the ribbon lining the collar on the inside look like they’ve been carefully considered. And the buttons and ribbons. And the colors. The colors are divine. No one does pastels like A&F.

But even the rest. A fat blogger (I think she identifies herself as such) did a photoshoot of herself in the style of A&F ads [linked below]. It was meant to show that fat people are attractive too, but I don’t see why this assertion matters. Some brands do target fat people. Others don’t. It seems like a deep insecurity that fat people, especially fat bloggers have. They bristle at the thought that anyone might find them unattractive. Rather than trying to contradict, it seems better to just accept that some people don’t think they’re attractive and it doesn’t matter.

You tell me — do her photos ‘prove’ that fat people are attractive too?

‘Fat’ Abercrombie Ads


2 thoughts on “In defense of Abercrombie & Fitch

  1. Ah yeah I’m annoyed with fat apologists too. It’s getting ridiculous. It’s like if I don’t find a fat person attractive, I’m oppressing them. Seriously? People have their own tastes.
    On AF, it was not very PC of their CEO to talk like that. When you are public figure, I think you should censor yourself more.
    I’ve never worn AF mostly because it’s expensive for the materials they sell. I’m sort of anti brand I guess.


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